Workflow is a term given to the processes used from the conception of a project all the way through to production, and even includes the archiving!
Regard a good Workflow as your own best practices guide, working with the correct software in the most efficient manner, to give the highest quality result.
To give an idea of what is involved in a good Workflow, here are a few points to be aware of.
Is your digital camera or scanner producing the desired colour without needing correction?
Are all the monitors in your workflow calibrated to the same standards?
Do you have the latest versions of software? There may be new features added to greatly reduce the time taken in producing your work, there may even be functionality to automate certain tasks.
Is all the software using the correct ICC profiles to give a consistent result on screen and print?
Centralised asset management can greatly improve storage space on your server. Having an organised way of sorting and finding images, text files and artwork documents not only speeds up your whole Workflow, but also reduces the risk of the wrong files being used. Visit Asset Management
Taking control of fonts is essential to create consistent artwork for print. It also allows work to be passed from workstation to workstation seamlessly. With all the different types of font technology and versions on the market, it can be a minefield when producing projects without the proper control over fonts.
If there is a lack of RAM or processor speed tasks could be taking far longer than needs be. Checking that your server and network, which is the heart of any good workflow, can produce the performance to keep your workstations running at their peak is also a huge consideration.
When supplying final PDF for print it is essential to check all the criteria supplied by the printer is met in your PDF creation. Even if the printer does not supply this information there is a host of Industry Standard ISO settings that can be utilised and customised to suit your own needs.
Whether producing final proofs or digital print, having a RIP and printer that can deliver the correct colour, consistently is a huge benefit. Having the ability to check content for trapping, quality and colour, with an ISO certification allows you supply printers a contract proof that can be matched on press.
Taking control of the processes above can lead to a more efficient and lucrative business, creating quicker lead times with less mistakes!
